︎Amaetis


DESTINATION BRAND / BRANDING / 2018 / POLITECNICO OF MILAN / GROUP PROJECT

Starting from the brief to create a visual identity for a non-existent planet, linked to the world of fiction or literature, was born Amaetis: the Destination Brand of “Pianeta a Metà” taken from Piccole Storie di Altri Pianeti, Favole Marziane, 2013 by Gianluca Baldi. Amaetis reinterprets the meaning of the planet in a positive perspective, thinking of the half as a means to achieve inner completeness, focusing on oneself and not on the materiality of external objects. From the concept have developed, thanks to the Brand Strategy, the Corporate, Editorial, Space and Packaging Brand, united by a visual identity consistent with the vision and mission of the brand.

︎︎︎ Full project